A couple of years ago, many in our prosperous society would never have thought of repairing a pair of glasses - even more so, their broken or damaged sunglasses.
Off to the shops we went and indulged ourselves in a little retail therapy.
The old broken glasses, however much we liked them, inevitably found their way into a back drawer or, even worse, the waste bin.
Now, in more straitened economic times, it's sensible and feels so much better, to get those glasses expertly repaired and save a small fortune.
Once upon a time, repaired glasses always seemed to feature a sad piece of crinkled Sellotape!
Of course, today's repairs are much more sophisticated. Your glasses have a completely new lease of life, waste is eliminated and you save yourself some money into the bargain.
The result of this welcome change in thinking is that some businesses can prosper even in a recession.
businesses like Alpha Omega Frame Repairs Ltd used to work almost exclusively for opticians, carrying out repairs on their behalf.
Now, these businesses have had to expand as orders flood in from Internet-savvy customers finding there's an easy way to repair their glasses.
Sunglasses by the likes of Armani, D&G, Oakley, Police, Prada and Ray-Ban - in strict alphabetical order, please note most of the online companies out there have no preferences - are now more mainstream than luxury speciality products.
Sunglasses from top brands like these are valuable top quality products - far too good to throw away whenever something goes wrong.
If the customer has been wise enough to invest in the best, it's now sensible to have them repaired by a specialist.
With glasses a necessity of life for wearers, speedy repairs are essential. After all, glasses are expensive and that means a backup pair may not be available.
Companies like AlphaOmega make sure you will get your glasses back within 48 hours from when you post them to us, as they will always repair them on the day they are received.
Repairs are relatively inexpensive, particularly if the alternative is buying a new pair. The biggest outlay is replacing branded parts which often come priced at a premium.
AlphaOmega will also refit your existing sunglass frames with new lenses.
So, as the dark days of winter arrive and you want your Ray Bans or Prada's re-glazed for next year, send them in now! Contact us now for lens availability.
Spectacle repairs or sunglasses repairs are so easy. Just pop your frames in a box, pack them with bubble wrap if you have any along with your name and address, a cheque or PayPal/Google payment confirmation, and send them to AlphaOmega.
It may be advisable to send them at least by recorded delivery. They will be repaired and then returned to you by special delivery. You will find our address on our contact page.
We at Alpha Omega Frame Repairs Ltd offer a fast and efficient service - which is precisely why it's expanding so fast on the internet.
We are happy to answer any query, you can telephone 01270 509242. Feel free to email firstname.lastname@example.org and we will get back to you as quickly as possible.
Try this sensible way to give your broken glasses and sunglasses a new lease of life. In the dark days of a global recession, it really does make sense.