2012 marked the 75th anniversary of Ray-Ban, the iconic sunglasses.
To celebrate this event, Ray-Ban sunglasses launched their 'Never Hide' campaign, which uses images inspired by pivotal moments in American history, each one including a different model in the Ray-Ban range; a very clever way to do this in my opinion.
We begin in 1937, the birth year of Ray-Ban sunglasses. The classic aviator was born out of a need to have eye protection that would cut out a lot of the sun's glare. The US Marines Corps quickly adopted the Ray-Ban aviator as their sunglasses of choice and the aviator soon became a must-have fashion accessory.
The 'Never Hide' slogan is certainly applicable to the pilots of the Marine Corps who risked their lives during the Second World War and the Ray-Ban campaign image reflects this with a line of Marines, one of which is sporting a pair of Aviators.
Fast-forward 5 years to 1942 and we welcome the Clubmaster model, a pair of regular glasses rather than sunglasses.
The campaign image is that of two men walking down the street holding hands. Such an image may not shock these days, but homosexuality was illegal in the 1940s. This image certainly exemplifies the 'Never Hide' slogan.
The 1950s saw the explosion of rock and roll and rock and roll dancing. The image this time shows a young couple rock and roll dancing whilst other older couples look on with a shocked expression on their faces. The young dancers are wearing the 50s inspired Meteor, a new range of Ray-Ban sunglasses.
Through the sixties, campaign images can be seen of the swinging, rebellious youth; the seventies bring us the New York student 'war protests'; the eighties brought us punk; the nineties, hip-hop.
All of these decades have a certain style, each reflected perfectly in the Ray-Ban's models.
Being such an iconic brand, your pair of Ray-Ban sunglasses is not something to be thrown away should the worst happen to them.
Companies realise this and many now offer Ray-Ban sunglasses repair. Using state-of-the-art technology, these firms can often repair your Ray-Ban sunglasses to such a high standard you wouldn't even know they had been broken.